Over the past decade, more than 50% of internet traffic is coming from mobile devices due to the growing popularity of smartphones and tablets. People now are accessing the internet more from their mobile devices than ever before. So, that’s why thinking about building a mobile platform for your company has become more important now than ever but the question remains, “Which one is more preferable for your business: Mobile Application or mobile website”.
There has always been an argument regarding which is the better, mobile application, or a website. Many say that users nowadays don’t really need a mobile website, just a mobile application looks way too nice on mobile devices but also some agree that mobile websites have further more advantages that an application can ever offer. However, there are a lot of things to keep in mind before making such assumptions. When it comes to comparing these two sources of mobile media, it can be hard to figure out which is better. So, we are here to talk about some factors relating to these two sources of mobile media, which are: the differences between these two options, some basic advantages and disadvantages of both sources, and the statistics demonstration, which will eventually make it easier for you all to decide which option will be suitable for your business, mobile application or a mobile website.
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The Difference Between Mobile Application and Mobile Website
Like other websites, a mobile website is designed to provide optimized views on a relatively small touch-screen device. Mobile websites are composed of browser-based HTML pages just like traditional websites and can be simply accessed from your native browser like any other website. You can find information, videos, and photos on a mobile website in the same way as any other traditional website. In addition, mobile characteristics like mapping location, click to call can also be accessed.
On the other hand, Mobile applications are simply downloaded from the Play Store or any other app store available in the market so that you can install them on your smartphones and use them directly rather than rendering within the browser. An application may retrieve information and data from the online sources in a manner similar to that of a website, or it may download content so that it can be viewed offline.
The Statistics Demonstration
According to Worldometer, there are 7.77 billion people in the world and among them, 4.54 billion are active Internet users as per Statista, and out of them as per emarketer.com, apps account for about 90% of the total smartphone time. This means the use of mobile websites are fading away as people are getting a better experience from mobile apps. It doesn’t matter whether the apps are based on native codes or advanced HTML, people are now moving towards mobile applications. So, the statistics demonstration is giving us a view of the future where we can clearly see how mobile apps seem to be the path towards the future but, it doesn’t mean that one’s website should be neglected. The mobile website still enjoys amazing advantages, specifically in the context of smaller companies striving for an opportunity to be seen. After all, developing a dedicated smartphone app can indeed cost a fortune for small businesses. Nevertheless, the development of a mobile website seldom costs considerably cheaper with a simple design.
About Mobile Website:
Today, each and every business website adapts to responsive design, whether or not it offers a mobile application. Responsive layouts are important not just because of the smartphone rise, but also because it gives anyone, whether they are using a desktop or a smartphone or tablet, an extraordinary browsing experience.
Advantages of Mobile Website:
- You can create a single mobile site that works on any mobile device using the responsive feature on a website.
- It can reach a maximum audience as mobile search is preferred by users over desktop searches making a website easy to access or share.
- Developing a mobile site is often the cheapest and most effective option, but this option actually depends on the complexity of the website, the more complicated the site is, the more costly it gets.
- Seo is also a great factor to be taken into consideration, as google displays the pages that are web optimized at the top of other pages that help brand visibility.
Disadvantages of Mobile Website:
- It is very difficult for responsive websites to generate as much of approachable, high-performance user experience as a mobile application and often suffer from lower performance on mobile devices.
- The second and most problematic factor of a website is that it can only run online, the need for a good internet connection is mandatory to access any website.
- Personalization is strictly restricted in Mobile Websites because most of the functions are managed by the Admin, but that is not the case with smartphone applications that offer configuration settings such as themes, night modes, and alerts which enhances user experience.
- It is also much more difficult for mobile websites to monitor user actions because unlike apps, websites are not intertwined in mobile devices, which makes it almost impossible to utilize all the key data that an app is capable of capturing.
Mobile websites can always be taken into consideration by startups and small organizations as it tends to be quite cheaper but the cost-effectiveness entirely depends upon the level of complexity of the website.
About Mobile Application
On the other hand, mobile apps are specific applications that have different looks and codebase for different Operating Systems. It is designed according to the OS. In a person’s smartphone, they have their own individual identity.
Advantages of Mobile App:
- The best feature of the mobile application is that it uses native code to help the application run with enhanced efficiency.
- Offline connectivity is perhaps one of the most appealing aspects of a mobile application, it can run without internet access, but it is possible that fewer features might be restricted.
- Brand presence is also a fantastic feature that a mobile application offers. When an application is installed on a consumer’s device, it remains there for a long time, giving them a daily reminder of the brand’s existence.
- Also, apps can be launched in one step. Simply by clicking on the application’s icon present on the mobile home screen, one can have access to a particular app.
Disadvantages of Mobile App:
- The first and foremost downside of a mobile application is that designing, editing, and publishing one can be far more expensive and time-consuming than it takes for a mobile website.
- The next issue with mobile apps is that it has to be tailored to as per specific operating systems, unlike mobile websites that run the same for multiple platforms.
- The third drawback which stands in the way of a mobile application is the ‘app store process’. In order to reach a larger audience, one must register their application through different app stores, such as google play store and apple AppStore, and for that, approval from the respective store is mandatory. The application must also be updated from time to time in compliance with the guidance issued by app stores, which decreases cost-effectiveness.
- Another problem with the mobile application is that, one cannot just have an application for their business, companies need to have both a website and an app to work efficiently. So, it is important for business owners to realize that even if they want to develop a mobile application for their business, they would also need a mobile website, which ultimately makes it a costly process.
An application with or without the internet gives quick and flawless access depending on the features you use and it also improves brand accuracy generously.
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Mobile App or Mobile Website: Which one is more preferable?
It doesn’t matter whatever the benefits of a mobile website or a mobile application are, the main objective is to reach the customer and raise rewarding revenue. Therefore, the response of which is better actually depends on your business’ aim and what it is striving for. Quality content and usability in both options will be needed to make the user experience as lit as possible. Thus, we recommend that you see the need and budget of your business before opting for one.