Why Your Client Needs A Responsive Website - Not An App

What is responsive website?
Responsive website, as the word suggests, is a website which behaves as per the user’s device. This kind of website is known for its adaptability feature. They provide a better user experience. It is like providing one solution serving multiple purposes.

Why your client needs a responsive website- not an app

Apps are totally in now a days but at the same time they are not successful in eliminating the importance of website completely. Apps can be used only on the mobile device whereas websites do not have such limitation. If you as business, want to target the masses, then you need to consider those users as well who do not have much storage in their devices to download the apps. At the same time, without facing the storage issue anyone can use the website and be a part of your journey. Apps need to be built separately for different operating systems whereas this is not the case with responsive websites. Apps incur more cost as you need to hire different developers for different operating systems. To create a responsive website, you do need to hire multiple resources to get the work done.

Here are few benefits of having a responsive website for your business:

  1. Available for any kind of users:
    Responsive websites are available for all kind of users, which means that any user whether he is carrying a small device or a super computer, can access the website with ease. You do not need to ask the web developer to build different websites for different devices. It is a one for all solution.
  2. Take minimum time to load and cost-effective:
    Responsive websites are available for all kind of users, which means that any user whether he is carrying a small device or a super computer, can access the website with ease. You do not need to ask the web developer to build different websites for different devices. It is a one for all solution.
  3. Take minimum time to load and cost-effective:
    Users in today’s world are always in hurry and they want the pages to load as soon as they are clicked. Usually if a page is not loaded within 2 to 3 seconds of the click, the user closes the page and moves to a different link. Neither it is beneficial for your business, nor it is cost effective. If this happens, then it increases the bounce rate of your website. So, there responsive websites are savior as their loading time is lesser than other versions.
  4. Mobile users help to increase traffic of website:
    Responsive websites can be viewed from any device and yet the appearance will be same on all the devices. It makes them unique and easy to manage. By creating one for your business will eventually get you more traffic. Now a days, most of the traffic is drawn from mobile devices, and users expect to be able to content in its form at any given point. So, responsive websites are more convenient for the user and when it is convenient for the user, it becomes beneficial for your business as well.
  5. Website maintenance is easy and cost effective:
    For any business to succeed properly, it is very important that the maintenance cost is low for the assets. In the beginning, responsive websites are a little expensive as compared to other ones however, it is comparatively less demanding over a period of time. As in case of responsive website, you do not have to maintain two different versions of the same website, it becomes light on the pocket in a long run.
  6. Automatically adjust to any type of screen:
    One of the best feature you get with responsive website is that it can adjust as per the screen type. Now a days, there are number of devices which people use so, it is very much necessary that to keep yourself ahead of others your website should have the latest features. In this case, responsive website work perfectly.
  7. Responsive website decreases website’s bounce rate and is great for SEO:
    Most of the businesses want to trend on Google. On a lighter note, it is said that if you are not on the first page of google, then you do not exist. To appear on the first page of Google’s organic search, there are so many criteria to fit into. Two of them are having a good SEO (Search Engine Optimization) and lower bounce rate. To avoid bounce rate, it is necessary that the landing pages load within minimum time. Responsive website keeps the loading time as minimum as possible. It is commonly seen that responsive websites have greater ranking on the search engine as compared to others. So, it helps you with search engine optimization too.

Recommended Post: Major Components of Website’s Functionality Checklist

Here are the few key points which differentiates responsive website from mobile apps. We hope by keeping these things in mind, you would be able to decide the best option for your business as per your requirements. As every business has different needs, we would suggest you to consult a web developer so that you can have a clarity in thoughts.

LEAVE A REPLY

Please enter your comment!
Please enter your name here